Privacy policy

The Brand Year

Privacy Policy

Last Updated: 02/24/2026

This Privacy Policy describes how The Brand Year (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase from thebrandyear.com (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the “Last Updated” date.

Your continued use of the Services after changes are posted constitutes acceptance of those changes.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected personal information about you from a variety of sources, depending on how you interact with us.

We may use information we collect to:

Communicate with you
Provide and improve our Services
Process orders and transactions
Comply with legal obligations
Enforce our terms and policies
Protect our business and users

What Personal Information We Collect

The types of personal information we collect depend on how you interact with our Site.

Information You Provide Directly

This may include:

Contact details

Name
Email address
Phone number
Shipping or billing address

Order information

Purchase history
Order details
Payment confirmations

Account information

Customer support information

Messages or communications you send to us

Providing certain information may be necessary to access some features of the Services.

Information We Collect Automatically

We may collect certain information automatically when you interact with our Site (“Usage Data”), including:

IP address
Device type
Browser type
Pages visited
Time spent on pages
Referral source

This information may be collected using cookies, pixels, and similar technologies.

Information We Obtain from Third Parties

We may obtain information from:

Shopify (store platform and checkout processing)
Payment processors
Email and SMS providers such as Klaviyo
Analytics providers
Advertising platforms

These providers may collect information on our behalf to help deliver services.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to:

Process payments
Fulfill orders
Deliver digital products
Send confirmations and updates
Manage customer accounts
Provide customer support

Marketing and Advertising

We may use your information to:

Send marketing emails and SMS messages (with consent)
Provide educational or promotional content
Show relevant advertisements

You may opt out of marketing communications at any time.

Security and Fraud Prevention

We use personal information to:

Detect fraud
Prevent unauthorized activity
Protect users and systems

Communicating with You and Improving Services

We may use your information to:

Respond to inquiries
Improve our website and offerings
Analyze performance and engagement

Cookies

We use cookies to:

Remember preferences
Improve functionality
Analyze website traffic
Personalize content and offers

You may disable cookies through your browser settings, though some features may not function properly.

For more information about Shopify cookies, visit:
https://www.shopify.com/legal/cookies

How We Disclose Personal Information

We may share personal information with:

Vendors and service providers (hosting, analytics, email, SMS, shipping)
Payment processors
Marketing and advertising partners
Legal authorities if required by law

We do not sell personal information.

Third-Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

Children’s Data

Our Services are not intended for children under 13, and we do not knowingly collect personal information from children.

If you believe a child has provided personal information, please contact us to request deletion.

Security and Retention of Information

We implement reasonable safeguards to protect personal information, but no method of transmission over the Internet is completely secure.

We retain personal information only as long as necessary to:

Provide services
Comply with legal obligations
Resolve disputes
Enforce agreements

Your Rights

Depending on your location, you may have rights including:

Access to personal information
Correction of inaccurate data
Deletion of personal information
Withdrawal of consent for marketing
Portability of data

To exercise these rights, contact:

info@thebrandyear.com

We may verify your identity before processing requests.

We will not discriminate against users who exercise privacy rights.

Managing Communication Preferences

You may opt out of:

Emails

Click the unsubscribe link in any email

SMS

Reply STOP to any message

Transactional messages may still be sent when necessary.

International Users

Your information may be processed or stored in countries outside your country of residence, including the United States.

By using the Services, you consent to this transfer.

Complaints

If you have concerns about how we process your information, contact us at: